Tricia Cerrone on Naysayers Download free ebook: Negotiating Naysayers

Collaborate To Compete

Collaboration is the most vital skill of our time, the least understood, and the hardest to do. Lack of collaboration is the cause of 85% of workplace failures. Everyone knows the problem, but no one has the solution. We do.

We Have Cracked The Code

We have cracked the code of collaboration. Our work will help you grow personally and professionally.

The world is changing. Work is changing. Attitudes are changing. The bottom line is that on every level, you need to collaborate to compete.



Every industry, even those that are thriving, has been hit hard by global events. People are anxious, depressed, and tired. People care about how they spend their time, especially millennials and centennials. They want leadership and project work that inspires them, working with people they like, respect, and trust.

CEOs are nervous. They know something has to change in how they do business. There are many inspiring books and speakers, but few that specifically solve workplace issues or teach you how to do so.

Additionally, there is conflict everywhere—in homes, at work, in the news. Everyone is addressing where it is coming from, but no one is addressing how to move beyond it. We give you the tools to do that and help everyone find the solutions together.

Authentic Collaboration develops the key internal attributes for success in the workplace and in collaboration that anyone can learn. It then gives a tactical roadmap on how to set up a team for success and deal with all the problems on the way. Now is a time for action, and the most useful advice is from the inside, which is where we’ve been at The Walt Disney Company and other Fortune 500 companies.

We also know that of all the skills required in the workforce, collaboration is statistically the hardest for people to learn and apply yet is the most needed today, especially in creative and technology companies, non-profits, and government.

Read More
Tricia Cerrone & Edward J. van Luinen, Ed.D,
Authentic Collaboration Co-Leaders



of respondents consider that the primary reason for failed projects and workplace failures, in general is poor communication and an overall lack of collaboration.



of respondents said they considered leaving a job because they did not have a strong sense of community at their workplace. However, the number one reason for staying is: "Working with a great team around me."

Edward J. van Luinen, Ed.D on Coaching

The Power Of

View More

As a society, we have done everything to create the exterior environment for collaboration, from cutting-edge software to inviting and communal breakout spaces. Yet this has not solved the problem. It is the soft skills and mutually empowered environment that set the stage, followed by tactics and strategies that foster the desire for collaboration rather than force it on workers.

This creates a sense of community that energizes teams and keeps them engaged and loyal to the work and their company. This is what Authentic Collaboration does. We have seen in recent years a glut of books under the guise of business, spiritual, and psychological advice try to address the divisions and conflicts in our culture and the world.

Authentic Collaboration gives the solution everyone can do and agree with, without changing parties, bullying, shaming, or losing. When we collaborate, everyone wins. Where the vision and core values of a company serve as a goal, Authentic Collaboration serves as the “how” you can do the work to get there. There has never been a more critical time to get a new generation starting off right and to reinvigorate current leaders for the road ahead. Authentic Collaboration is a movement. Join us.

Download free ebook: Negotiating Naysayers

What People Are Saying